@article{oai:cgu.repo.nii.ac.jp:00000623,
 author = {幾石, 致夫},
 issue = {1},
 journal = {中央学院大学商経論叢, The Chuo-Gakuin University Review of Economics & Commerce},
 month = {Sep},
 note = {2, KJ00000555851},
 pages = {27--50},
 title = {マーケティング発展史とマーケティング・コンセプトに関する一考察},
 volume = {3},
 year = {1988},
 yomi = {キセキ, ムネオ}
}